For far too long, techies have been obsessed with the workings of what they do rather than the results of those workings. With only a statistically insignificant number of exceptions, most people using an iPhone would not know Objective-C if it smacked them in the face with a sackload of gold-plated unicorn shit. More than that: they simply don’t care. Not because they’re careless, but because it is genuinely irrelevant to their lives
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October 7, 2009